A personal brand is what you believe, offer, & value as a person. Simple. Sorry to break it to you, but everyone can't be 'Bad and Boujee' but what you can be is your 'got damn self'. A personal brand is what sets you apart from the next. Just with any other successful organization or company, a successful personal brand requires a unique voice, image, and signature style that no other can reenact.
Enough with the 'Bad and Boujee'. Here's 5 tips for building your own personal brand:
1.) Know Yourself--Like Really.
When I first started building my personal brand I looked up to so many people online that I started to form my brand around their opinions and what worked for them. I thought, "Hey, they are getting likes and follows from doing 'xyz' so why not do the same thing?" Wrong!
It only caused confusion when tapping into what I really cared about. Stay authentic to who you are whether people like it or not. Do you!
2.) Share your work
Your brand is the work that you do, not the pictures you post. I’ll wait and let that sink in. Hiring a photographer to take pictures of you “working” is not a brand. Yes, I am guilty. At first, I used to spend hours taking pictures just to post to the gram to get attention and follows but realized no one cared about the actual work I was putting out.
I wanted people to know me for my work, not the cute pictures I posted. Pictures are all fine and dandy but don’t spend tons of money, time, and energy to “fake the funk” when starting out. Build first and the audience will come later.
3.) Collaborate & Network
Putting yourself out there is a must. How will people know your name or what you do if you don’t pick your head up from your mobile phone and actually start a conversation with someone? I’ve met so many people through volunteering and collaborating.
Connecting with people online is beneficial to an extent, but there’s nothing like establishing a real life connection with someone and having meaningful conversations.
4.) Offer Value
Okay, look. We have enough people who are at the top right now who serves no value. Sometimes I look at the media and think, “How in the world did this person get here?" We have enough silent successes. We don’t need another one.
Your personal brand should be valuable to someone. Skating your way through with likes and follows won’t get you very far. Enough of being bad and boujee, what can you offer?
5.) Don’t Strive for Perfection
We all know that life is tough and less than perfect. One thing that I strive for when building my brand online is transparency. I wanted my audience to know that I am nowhere near perfect. I make sure to show everything. Even times when I am in my room dancing in my security uniform when I just got off the night shift. No shame in my game boo.
There is someone right now in your exact shoes trying to solve a problem that you have the answer to but if you are too busy acting like life is cakes and roses, then you will never form a true connection with your audience.
Your brand is always personal. It grows as you grow. It’s never constructed and will never be just one way forever. Don’t over think a brand because you should never have to think about being you. Simple.